A movement is not a movement unless it moves people to do something

Ok... I believe in humanity and society to generally do good. I believe that people fall down sometimes and they need help getting up.

So when I heard about "To Write Love On Her Arms" (TWLOHA) I thought "Wow, someone's out there doing some good. That's great!" I think the thing that hit me the most is that it was just a couple of friends stopping and helping another get out of a suicidal depression.

I thought it was great that they started a "movement" about this. Lots of people working together to just help one another. Awesome!

So when I go to their web site, what do I find? Lots of pages about promoting the movement and, apparently, a bunch of bands. There was just one page about where to get help, and that page is a long list of phone numbers and support resources. There's also a lot of cool shirts to buy.

WTF?

I thought this was supposed to be a movement about making people feel empowered to help each other. What do I find? The movement is more important than the mission. So sad.